Ikea summer social was all about Moms and getting ready for the summer season. One of the main goals of this social media campaign was to highlight ideas on how to make this Mother’s Day a special one. Little things such as a “Mom’s Off Duty” door tag or how to make a her breakfast in bed memorable all while using Ikea products. In addition to this, ideas for the patio season were abundant. Curated images of designed spaces sparked wish lists for the seasons must have items . This was all done while still keeping an element of fun and whimsy that Ikea is known for.